VeChain’s collaboration with UFC goes beyond mere branding and represents a significant advancement in sports technology. The latest UFC gloves now incorporate chips powered by VeChain, which provide immutable records. This partnership has allowed VeChain to become the UFC’s first official blockchain partner, granting them access to a massive global audience of over 900 million households in 175 countries.
The initial intention of this partnership was to enhance VeChain’s brand exposure, but it has evolved into something much more substantial. The UFC is now actively exploring VeChain’s blockchain network to revolutionize its sports technologies. VeChain is leading the way in bringing sports brands onto the blockchain, creating a more immersive experience for sports fans.
The UFC has introduced new gloves embedded with VeChain-powered technology. These gloves feature NFC chips that utilize VeChain’s blockchain to provide an unalterable record of their usage. Fans can verify the authenticity of the gloves by scanning them via the UFC app or website. This certification will include details about the athletes who used the gloves and the fights in which they were used.
Sunny Lu, the founder of VeChain, describes this development as a “watershed moment” in community engagement. By utilizing VeChainThor’s application to prove authenticity, they are demonstrating to a global audience that blockchain technology offers tangible benefits that can be utilized today. The digital certificate stored on the VeChainThor blockchain ensures that each glove is unique, verifiable, and authentic, opening up a world of verified fan memorabilia.
In addition to their partnership with the UFC, VeChain has also collaborated with Gresini Racing, an Italian team competing in the MotoGP World Championship. Gresini Racing is the first enterprise user of VeChain’s marketplace-as-a-service (MaaS). This platform allows users to issue and trade tokens, including NFTs, and make payments with debit and credit cards. Gresini Racing will offer exclusive experiences and memorabilia through NFTs and digital collectibles, providing new ways to engage with MotoGP enthusiasts worldwide.
As of now, VeChain’s native token, VET, is trading at $0.03766, experiencing a 2.72% decrease in the past day. The trading volume has also dipped by 15% to $59 million.
With its groundbreaking partnerships and innovative blockchain-powered products, VeChain continues to pioneer the integration of sports into the blockchain ecosystem. As VeChain expands its reach across the sports industry, it is clear that the potential of blockchain technology in revolutionizing sports is immense.
