VeChain, a trailblazer in the blockchain industry, has introduced a groundbreaking marketplace-as-a-service (MaaS) platform that allows any company to sell NFTs for both physical and digital products. This innovative offering is set to solidify VeChain’s position as a leader in the field.
The first enterprise to adopt this platform is Gresini Racing, an Italian MotoGP team. As more customers flock to the marketplace, it is expected to drive the price of VeChain’s native token, VET, to new heights.
The MaaS platform, which is now live, provides a no-code solution for digital asset tokenization. While the full launch is scheduled for the second quarter, Gresini Racing has already partnered with ExPlus to release digital collectibles to its fanbase.
Users can easily access the Gresini marketplace using their social media accounts, eliminating the need for crypto wallets. They can then purchase the company’s NFTs using debit or credit cards and list them for sale on the platform.
Carlo Merlini, the Marketing Director of Gresini Racing, expressed excitement about the partnership, stating that the team’s exclusive experiences and memorabilia will be made available through NFTs and digital collectibles on VeChain’s MaaS platform.
VeChain’s decision to collaborate with Gresini Racing, a team with no prior experience in blockchain or technology, showcases the platform’s accessibility and inclusivity. It proves that anyone can build on the MaaS, regardless of their technical background.
The MaaS platform was specifically designed to cater to non-crypto users, allowing them to quickly mint, sell, and transfer NFTs without any programming knowledge. VeChain has also promised future platform updates that will incorporate near-field communication (NFC) functionality and the ability to merge real-world assets with their digital counterparts, known as ‘phygitals.’
By addressing the need for skilled developers and reducing the barriers to entry, VeChain aims to attract non-crypto users who have been hesitant to embrace blockchain technology. With the estimated tokenization of real-world assets reaching $16 trillion, VeChain is positioning itself as a market leader in this new era.
According to Jake Campton, a representative from VeChain, the launch of the MaaS platform reflects their commitment to supporting the widespread adoption of blockchain technology through user-friendly, no-code solutions.
Once the MaaS platform is fully launched in the second quarter, VET is expected to experience significant growth as traction increases. Currently trading at $0.0433, VET has gained 12.20% over the past week. Analysts are optimistic about VET’s prospects, citing its steadily rising fundamentals.
In conclusion, VeChain’s innovative MaaS platform is poised to revolutionize the blockchain industry by making it accessible to a wider audience. With its unique features and strategic partnerships, VeChain is well-positioned to lead the way in the tokenization of real-world assets.
