The future of VeChain is set to focus on sustainability, according to Founder Sunny Lu. Lu believes that billions of users will adopt VeChain’s solution, thanks to the integration of incentives. In an interview, Lu emphasized the importance of incentivizing individuals to adopt sustainable practices, as he sees it as crucial for the future. He shared the success of a sustainability campaign conducted by VeChain, where participants were rewarded with NFTs for recording their positive actions. Over 2,400 people participated, resulting in a significant reduction in carbon dioxide emissions and water consumption. Lu revealed that the recent launch of VeBetterDAO aims to reward individuals for sustainable behavior, rather than imposing additional charges. He envisions a system where even minor actions, such as using reusable cups or opting for electric vehicles, are incentivized. VeBetterDAO’s approach includes iterations, snowball campaigns, and X2earn, which incentivizes users through rewards. Lu also mentioned the upcoming launch of four hackathons this year, with a focus on integrating non-crypto users into the network. Despite challenges and negative perceptions surrounding crypto and blockchain, Lu remains optimistic about the future, comparing it to the initial portrayal of the internet. He believes that with time and education, perceptions will shift, allowing blockchain technology to promote positive change and sustainability. Analysts predict that the growing adoption of the VeChain model will lead to a bullish trajectory for its price. Currently, VET is down 5.69% in the last 24 hours, with a market capitalization of $3,163,567,027.
