Following the latest movement shared by Crypto News Flash (CNF) on the TON Foundation partnership with Curve to boost stablecoin trading on blockchain, the TON Foundation announces a groundbreaking partnership with Kingsway Capital to establish a $400 million treasury through a Private Investment in Public Equity (PIPE) deal.
This new collaboration between the TON Foundation and Kingsway Capital marks a significant step in Toncoin’s journey toward mainstream adoption. On the other hand, Kingsway Capital, a well-regarded investment firm, brings expertise and credibility to this initiative.
Meanwhile, the PIPE deal involves selling the many shares of a newly formed treasury company to private investors before it goes public, offering a structured and strategic approach to fundraising. According to reports, this move signals Toncoin’s evolution toward institutional-grade reserve assets, following models set by Bitcoin and Ether treasury firms.
In addition, the financial advisory firm Cohen & Co. is also reportedly helping establish the company, while Cantor Fitzgerald may also participate as part of this institutional backing strategy. As noted in another report, the future of Toncoin appears to be decidedly influenced by this initiative, as tweeted by Wolf of Street.
TON FOUNDATION AND KINGSWAY CAPITAL PARTNERS SEEK TO RAISE $400M FOR $TON TREASURY COMPANY — The Wolf Of All Streets (@scottmelker) July 24, 2025
Looking closer, by launching a public treasury company focused on Toncoin, the TON Foundation is positioning TON to compete in this emerging space. This could attract a new wave of institutional investors seeking exposure to alternative assets with strong fundamentals and real-world utility.
Implications for TON’s Market Price
Concluding reports highlight, in line with a previous CNF price prediction on TON, specifically suggesting that Toncoin (TON) may face bearish trends extending into 2025. The establishment of a $400 million treasury carries both opportunities and risks for TON’s price trajectory.
On the positive side, the treasury could also act as a stabilizing force, providing buying support and liquidity during periods of market stress. Importantly, the stability of TON’s price at $3.18 following the announcement of the $400 million treasury raises intriguing questions about market dynamics.
At the time of writing, TON Coin however is trading at a price of about $3.14, surging by 0.35% in the past day but decreasing by 4.68% in the past week, indicating that challenges remain. This may depend on whether the market perceives this move as a sign of financial weakness or if the treasury’s operations fail to deliver tangible benefits as well. See TON price chart below.