VeChain’s Digital Product Passport To Play Major Role In Europe
In 2026, almost every product sold in the European Union will have to comply with a Digital Product Passports (DPPs) regulation that sets the standard for tracking products from raw materials to waste. The initiative, aimed at increasing transparency, traceability, and sustainability, is expected to transform global trade standards. Hence, VeChain, a popular U.S.-based blockchain platform, is already positioning itself as a key player in powering this shift.
Sebastian Rok, VeChain ambassador and a renowned investor, pointed out the consequences via a viral thread on X. He wrote,
The way we buy, sell, and trust products is about to change forever. Every product will have a digital ID. Every supply chain will be transparent. #Greenwashing will be impossible.
This broader sustainability strategy is a part of the DPP mandate received from the European Commission. In particular, all products must have data about verified origin, carbon footprint, recyclability, repair history, and ethical sourcing under this law. “This isn’t a startup idea. It’s law,” Rok declared.
Also, it’s important to note that the regulation does not solely affect Europe. Rok explained,
Global brands must comply. China is planning similar requirements. The U.S. is following with carbon disclosures. Global trade will demand real-time, verifiable, on-chain data.
These demands seem to be suited off the bat by VeChain’s existing infrastructure. Other blockchain networks have taken a leaf out of the speculative trading and meme coins books but VeChain has specialised enterprise tools. Rok also explained that VeChain provides “NFT-based product IDs, carbon tracking, enterprise onboarding tools, real-time supply chain data, and regulatory-grade integrations.”
In fact, VeChain is being employed in several industries. “Wine — proof of vineyard, storage, shipping. Fashion — from fiber to retail, all on-chain. Carbon — verified offsets, not spreadsheets. Construction — materials + emissions tracked live. Logistics — delivery proof + ESG scoring,” Rok listed.
Other Regulatory Milestones for VeChain In EU
VeChain has also taken another major milestone to not only comply with MiCAR, the EU’s Markets in Crypto-Assets Regulation. Rok pointed out that, “Every chain that wants to operate in Europe must comply. VeChain doesn’t just meet the standard. It helped shape it.”
Rok sees VeChain as a distinct DPP that has its eyes on real-world application as RPPs, most akin to modern barcodes, become more of a global standard. He added, “Most chains focus on trading, yield, memes. VeChain focuses on product-level truth, behavior-backed trust, real-world compliance, transparent sustainability, scalable infrastructure.”
Moreover, these days, verifiable data is required by governments, and brands under pressure to prove their sustainability claims. Thus, VeChain’s foundation could finally become the backbone to a more transparent digital economy, as mentioned in our previous report.